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A PERSONAL BRAND.
influence. status. resources.

When a business is stable, it's time to think about how to mark your name in history.
Not just to earn, but to influence. Not just to manage, but to be heard.
A personal brand enhances your weight, makes your name recognizable, and allows you to leave a mark.
— Builds a reputation that works for you regardless of your niche;
— Creates a flow of opportunities: invitations, partnerships, investments, media;
— Increases the capitalization of your projects — through personal trust in you;
— Helps to enter the highest circle: where access is obtained not by request, but by name;
— Protects against reputational risks — when a personality's brand is stronger than any information channel;
— Leaves a legacy — Your experience, path, and ideas become a system, not just a story.

1
Reputation
it works for you regardless of your niche
2
Opportunities
invitations, partnerships, investments, media
3
Capitalization
your projects through personal trust in you
4
Upper circle
where the entrance is not by request, but by name
5
Protection
when a personal brand is stronger than any information channel
6
Heritage
experience, path, ideas as a system, not just a story

Business owner

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Before activating your personal brand
— High marketing expenses
— The sales department is losing customers
— HR has a hard time finding new employees
— Salary increase as the only motivation option
— Difficulties in finding investors
— There is a business, but there is not enough recognition
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After activating your personal brand
+ Marketing costs are reduced through free and shareware methods
+ The personal brand of the owner increases the buyer's trust in the company, it is easier for managers to make sales
+ More job reviews, everyone wants to work with an owner who has a strong personal brand
+ Non-material motivation of employees is stronger than material motivation
+ Finding an investor is easier, trust is higher
+ Transition from a business owner to a person you are ready to follow

The owner's social media can reduce the cost of hiring staff by 50%.

The business owner's social media activity converts 7 times more leads.

On average, the owner has 10 times more subscribers than their company's accounts.

The content shared by the top companies receives 8 times more engagement than the content of business accounts.

82% of customers trust the company if they are active on social media.


The owner's social media can reduce the cost of hiring staff by 50%.

The business owner's social media activity converts 7 times more leads.

On average, the owner has 10 times more subscribers than their company's accounts.

The content shared by the top companies receives 8 times more engagement than the content of business accounts.

82% of customers trust the company if they are active on social media.

6 signs of a strong personal brand of the owner

You have a clearly defined goal. You understand where you are now, and which point you want to come to.
How do I set goals?
How do you separate your own goals from the imposed ones?
You understand your target audience. And we decided on the positioning, promotion tools, content, and so on.
How do I find and describe my target audience?
You know what sets you apart from the competition. You know why the client will give his money to you.
How to formulate the positioning?
You have identified which platforms and how to communicate with your audience. The content is created without resistance and reflects your values and views.
How do I understand what to show on social media and how?
You use a variety of free and shareware methods to promote yourself as a personal brand.
How do I find free promotion methods?
Anastasia Bugai

Anastasia Bugai

@bugai.anastasia
media strategist for top business executives
active entrepreneur
member of the international association of partners “Quick Result”
member of the community of speakers and experts “SLOVO”
winner of the investment session “A Million for Business”
winner of the grant from the forum “Altai. Growth Points”
winner of the “You Are an Entrepreneur” competition in the startup category
finalist for the Person of the Year award according to the business magazine “Delovoy Kvartal”
author of the personal branding course “Me and My Name”

15 years in sales
10 years in social media marketing
4
personal brand course stream on social media "ME and MY NAME"
100+
masterminds for entrepreneurs and experts
150+
master classes at venues of various communities
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