Promotion: collaborations and media
visibility. status. confession.

If they don't talk about you, it's like you don't exist.
We help to occupy the space. Create a movement around the name.
Going to the media, collaborations, mentions, joint projects — everything that turns a brand into an event.

Promotion is an influence strategy. This is when you are called not because you pay, but because you need to be on the air.


What gives strategic promotion:
— Growth of trust: you are recommended, referenced, quoted;
— Social proof: you are noticed, which means you are significant;
— Collaborations with the strong: working partnerships, not just a "joint post";
— Reaching a new audience: through other people's platforms, information channels, publications;
— Increasing media weight: you become the one they want to be with.

1
Trust
they're not looking for you, they're coming to you
2
Weight
people are talking about you, so you are influential
3
Growth
the new audience comes without ads
4
Positioning
media formats enhance your expertise
5
Synergy
the right partners open the brand deeper
6
Status
You are in a different context, at a level where trust is unconditional

Business owner

Изображение
Before the promotion is launched:
— Expertise goes unnoticed
— Everything is based on paid advertising
— Are collaborations random or not beneficial
— There are no publications, mentions, or joint formats
— The brand is "in itself"; there is no infusion of fresh attention
Изображение
After the promotion is launched:
+ People are talking about you on other sites
+ Publications, invitations, partnerships appear
+ Reputation grows at the expense of other people's trust
+ You are a market participant, not just an observer
+ Mentions and collaborations trigger organic growth

Being mentioned in external sources increases trust by 83%

Publications in information guides provide an increase of up to +350% in coverage

Collaborations with the right experts double engagement

Reputation through media weight reduces advertising costs by up to 45%


Being mentioned in external sources increases trust by 83%

Publications in information guides provide an increase of up to +350% in coverage

Collaborations with the right experts double engagement

Reputation through media weight reduces advertising costs by up to 45%

5 signs of Strong promotions

People write and talk about you on other sites
How do I get into the media?

You are invited to broadcast, to events, to collaborate
How to get noticed?
People come by recommendation
How do I start the customer flow?
You can choose who to collaborate with
How not to work with the "wrong people"?
You are seen as an opinion leader
How do I become an opinion leader?
Anastasia Bugai

Anastasia Bugai

@bugai.anastasia
media strategist for top business executives
active entrepreneur
member of the international association of partners “Quick Result”
member of the community of speakers and experts “SLOVO”
winner of the investment session “A Million for Business”
winner of the grant from the forum “Altai. Growth Points”
winner of the “You Are an Entrepreneur” competition in the startup category
finalist for the Person of the Year award according to the business magazine “Delovoy Kvartal”
author of the personal branding course “Me and My Name”

15 years in sales
10 years in social media marketing
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